I am Luis Paulo Gatti, Executive Creative Director and Head of Entertainment at White Rabbit. In 2024, I led the launch of an in-game and sportainment hub targeting the South American and European markets.

I have 20 years of experience in the communications field. I began my career in Rio de Janeiro as an Art Director and went on to work at major advertising agencies around the world, serving local, regional, and global clients. My professional journey has taken me to São Paulo, Dubai, Berlin, and Stuttgart before I settled in Budapest.

For the past decade, I have been a teacher and coordinator at Miami Ad School / LATAM, helping shape a new generation of creative talent. I am now expanding my expertise through studies in Digital Marketing, Sponsorship, and Sports Communication at the FC Barcelona Innovation Hub.

» BBDO Germany:
Save one Person - Angel’s Souls

» Publicis Brazil:
Sportv + Decathlon - Beyond the Rings

» Jung Von Matt Germany:
Hyundai - The Bigger Crash

» White Rabbit Hungary
Fabene - Nobody Delivers Faster

Most-Awarded Campaigns - The Bigger Crash:
» The Drum’s World Creative Rankings

Most-Awarded Campaigns - Terms Against Bullying:
» The Drum’s World Creative Rankings

2nd most awarded campaign in Europe:
» Ad Forum Business Creative Report 2022

Most-Awarded Art Directors - 2022:
» The Drum’s World Creative Rankings

Most-Awarded Art Directors - 2021:
» The Drum’s World Creative Rankings

5th most awarded automotive campaign globally:
» Ad Forum Business Creative Report 2022

North America
» The One Show - Portfolio Competition: 2020
» New York Festivals: 2025 ´24 ´22 ´20 ´19 ´17
» Webby Awards: 2025 ´24 ´23
» Communication Arts: 2022
» IADAS: 2025 ´17
» Mobius Awards: 2019 ´18
» The Side Show: 2021

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Latin America
» El Ojo - Nuevos Talentos: 2020
» Ampro Globes Awards: 2024 '21
» APP Campinas: 2020
» WINA Festival: 2020

Europe
» D&AD: 2025 ´24
» D&AD New Blood: 2021
» D&AD Ones to Watch: 2021
» Eurobest: 2024
» Cannes Young Lions Magyarország: 2025
» Cresta Awards: 2025
» Shots Awards: 2025
» The Lovie Awards: 2025 ´24
» Red Apple Awards: President ‘25
» White Square: 2024, President ‘22
» Creativepool: 2022
» Lumm Awards: 2025
» Lisbon Awards: 2021 ´20 ´19 ´18
» Kyiv International Awards: 2020
» Golden Award Montreux: 2020
» Adforum PHNX - 2022 (Grand Prix Jury)

Middle East & Africa
» Cannes Young Lions Middle East: 2017

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Asia
» Cannes Young Lions Caucasus & Central Asia: 2025
» Mad Stars: 2022 ´21 ´19 ´18 ´17
» TAF!: Jury President ‘25
» One Eyeland Awards: 2020

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Oceania
» Best ads on TV: 2025 ´22 ´20 ´19 ´18

» D&AD - APAC Live Stream / Speaker
» D&AD - Become a Creative / Interview
» D&AD - Shift Germany / Reviewer
» D&AD - Shift Brazil / Reviewer
» London International Awards - LIAisons / 2022
» London International Awards - LIAisons / 2021
» The One Club - Portfolio Night / Reviewer
» White Square - Skip Ad / Speaker
» White Square - Inspiration is Everywhere / Interview

» LBB - 5 minutes with Luis paulo Gatti / Interview
» LBB - Bestads Six of the Best Reviewed / Interview
» Epica Awards - Breaking the Mold / Interview
» Lürzer's Archive - Magazine / Interview
» Lürzer's Archive - Who is Who / interview
» Campaign Brief - Best of the Week / Interview
» Campaign Magazine / Interview
» Ad Stars - The Bigger Partnership / Speaker
» Reklam Tortenet - Creative Close-up / Interview

» Red Apple - Local или global? / Speaker
» AdForum - We learn more by teaching / Interview
» AdForum PHNX - Interview
» Kaktus Awards Serbia - Press Start / Speaker
» Marketing mreža magazine / Interview
» ACMA - МЕЖДУНАРОДНЫЙ ФОРУМ / Speaker
» ACMA - From Problems to Opportunities / speaker
» Tomilli - Latino Power / Interview
» Tomilli - Brands Have a Purpose / Interview

“ With Gatti, work feels like play but delivers like business. He’s a creative force with integrity, turning sportainment into a stage where brands shine and people rally. Clients are charmed, teams are fired up, and the results speak loud: image elevated, business moved forward. Always a privilege to partner with him. “
— Fernando Octávio da Silva Martins II | Sports Content & Digital Strategy Lead @ Sportv

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“ Working with Gatti was a completely different experience from what I usually experienced when creating sponsored content. He transformed a process that is normally rigid into something light and authentic, from the inside out. That made all the difference, making my contribution not only more effective in the final outcome but also far more enjoyable and fun to execute. “
— Guilherme Adorno ‘Pai Troll’ | Gamer & Streamer | Youtube

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“ Generations have learned how to develop ideas in Gatti's classes. Over the past 10 years, his students have won every major student competition. He developed a teaching method that became a global reference for Miami Ad School around the world, reflecting his unwavering dedication and support for students. Here's to another 10 years. “
— Paulo André Bione | Partner and Academic Director @ Miami Ad School

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“ Gatti is one of those rare creative minds who never settle for the obvious. His ideas consistently push boundaries and surprise everyone in the best way possible. He has an incredible instinct for finding fresh perspectives, turning even the simplest brief into something bold, unexpected, and full of heart. Working with him was a pleasure. “
— Rod Henriques | ECD - Benelux & Nordics @ DEPT | Ex ECD @ BBDO Germany

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