• Intro
Meow!
  • Intro

Get in touch ⌁ Get in touch ⌁

Get in touch ⌁ Get in touch ⌁ Get in touch ⌁ Get in touch ⌁

 

« Olá, I’m Lp Gatti! »


Luis Paulo Gatti is an Executive Creative Director & the Head of Entertainment at White Rabbit. In 2024, he led the launch of an in-game
and sportainment hub targeting the South American and European markets.

With 20 years of experience in the field of communication, he began his career in Rio de Janeiro as an Art Director and went on to work at major advertising agencies around the world. His professional journey took him to São Paulo, Dubai, Berlin, and Stuttgart before he settled in Budapest, where he collaborated with local, regional, and global clients.

For the past ten years, Luis Paulo Gatti has also served as a teacher and coordinator at Miami Ad School Brazil / LATAM.

 

// Work Experience


↳ Now /

Hungary: White Rabbit
↳ Past /
Germany: Jung von Matt - BBDO
United Arab Emirates: Saatchi & Saatchi - Y&R
Brazil: Leo Burnett - BBH - Ogilvy - Publicis - Euro RSCG


↳ My projects help build and strengthen the credentials and portfolios of the agencies I’ve worked with.
[ Click to visit some recent examples from different agencies ]

Jung Von Matt -
https://www.jvm.com/work/hyundai-the-bigger-crash/
BBDO - https://bbdo.de/project/angels-souls
Publicis - https://publicis.com.br/cases/alem-dos-aros
White Rabbit - https://lpgatti.live/sports-games#/nobody-delivers-faster/


// Main Clients


These are some of the highlights and acknowledgments that have marked my journey.
Always in collaboration with the many talented people I've had the pleasure to work with.

[ Click to Visit ]

Most-Awarded Campaigns - The Bigger Crash » World Creative Rankings - 2022
Most-Awarded Campaigns - Terms Against Bullying » World Creative Rankings - 2021
Most-Awarded Art Directors » World Creative Rankings - The Drum Report 2022
Most-Awarded Art Directors » World Creative Rankings - The Drum Report 2021
2nd most awarded campaign in Europe - The Bigger Crash » Ad Forum Business Creative Report 2022
5th most awarded automotive campaign globally - The Bigger Crash » Ad Forum Business Creative Report 2022
Top 25 Influential & Inspiring Creative Directors » Creativepool 2021
2nd Most awarded Art Director - Global » Luezers Archive Magazine - 2019


// Jury Experience

Europe
» D&AD: 2025 ´24
» D&AD New Blood: 2020
» D&AD Ones to Watch: 2021
» Eurobest: 2024
» Cannes Young Lions Magyarország: 2025
» Cresta Awards: 2025
» Shots Awards: 2025
» The Lovie Awards: 2025 ´24
» Red Apple Awards: President ‘25
» White Square: 2024, President ‘22
» Creativepool: 2022
» Lumm Awards: 2025
» WINA Festival: 2020
» Lisbon Awards: 2021 ´20 ´19 ´18
» Kyiv International Awards: 2020
» Golden Award Montreux: 2020
» Adforum PHNX - 2022 (Grand Prix Jury)

Latin America
» El Ojo - Nuevos Talentos: 2020
» Ampro Globes Awards: 2024 '21
» APP Campinas: 2020

North America
» The One Show - Portfolio Competition: 2020
» New York Festivals: 2025 ´24 ´22 ´20 ´19 ´17
» Webby Awards: 2025 ´24 ´23
» Communication Arts: 2022
» IADAS: 2025 ´17
» Mobius Awards: 2019 ´18
» The Side Show: 2021

Middle East & Africa
» Cannes Young Lions Middle East: 2017

Asia
» Cannes Young Lions Caucasus & Central Asia: 2025
» Mad Stars: 2022 ´21 ´19 ´18 ´17
» TAF!: Jury President ‘25
» One Eyeland Awards: 2020

Oceania
» Best ads on TV: 2025 ´22 ´20 ´19 ´18


// International Speaker, Articles & Interviews

[ Click to Visit ]


» LBB - 5 minutes with Luis paulo Gatti / Interview
» LBB - Bestads Six of the Best Reviewed / Interview
» Epica Awards - Breaking the Mold / Interview
» Lürzer's Archive - Magazine Interview
» Lürzer's Archive - Who is Who / interview
» Campaign Brief - Best of the Week / Interview
» Campaign Magazine - Interview
» Ad Stars - The Bigger Partnership / Speaker
» Reklam Tortenet - Creative Close-up / Interview
» AdForum - One Learns More When One Teaches / Interview
» AdForum PHNX - Interview
» Kaktus Awards Serbia - Press Start / Speaker
» Marketing mreža magazine / Interview


» D&AD - APAC Live Stream / Speaker
» D&AD - Become a Creative / Interview
» D&AD - Shift Germany / Reviewer
» D&AD - Shift Brazil / Reviewer
» London International Awards - LIAisons / 2022
» London International Awards - LIAisons / 2021
» The One Club / Portfolio Night - Reviewer
» Red Apple - Local или global? / Speaker
» White Square - Skip Ad / Speaker
» White Square - Inspiration is Everywhere / Interview
» ACMA - МЕЖДУНАРОДНЫЙ ФОРУМ / Speaker
» ACMA - Where there are Problems, There are also Opportunities
» Tomilli - Latino Power / Interview
» Tomilli - Brands Have a Mission to Help People / Interview

 

Building strong relationships with clients, colleagues, production teams, and everyone involved in the daily workflow is essential for success.
I believe this is how we achieve the highest quality and excellence in every project.


“ With Gatti, work feels like play but delivers like business. He’s a creative force with integrity, turning sportainment
into a stage where brands shine and people rally. Clients are charmed, teams are fired up, and the results speak loud:
image elevated, business moved forward. Always a privilege to partner with him. “
— Fernando Octávio da Silva Martins II | Sports Content & Digital Strategy Lead | Globo Sportv

/

“ Working with Gatti was a completely different experience from what I usually experienced when creating sponsored content.
He transformed a process that is normally rigid into something light and authentic, from the inside out.
That made all the difference, making my contribution not only more effective in the final outcome but also far more enjoyable and fun to execute. “

— Guilherme Adorno ‘Pai Troll’ | Gamer & Streamer | Youtube

/

“ Generations have learned how to develop ideas in Gatti's classes. Over the past 10 years, his students have won every major student competition.
He developed a teaching method that became a global reference for Miami Ad School around the world, reflecting his unwavering dedication
and support for students. Here's to another 10 years. “
— PauloAndré Bione | Partner and Academic Director | Miami Ad School

/

“ Gatti is one of those rare creative minds who never settle for the obvious. His ideas consistently push boundaries and surprise everyone in the best way possible. He has an incredible instinct for finding fresh perspectives, turning even the simplest brief into something bold, unexpected, and full of heart. Working with him was a pleasure. “
— Rod Henriques | Executive Creative Director - Benelux & Nordics @ DEPT | Ex ECD @ BBDO Germany

/


// Recognitions


Global:
D&AD, Cannes Lions, The One Show, Clio Awards, London International Awards, Art Directors Club, The Andy Awards, Effie Awards, The New York Festivals, Epica Awards, Cresta Awards, Webby Awards, Lovie Awards, Communication Arts, Mad Stars, The Drum, The Golden Award of Montreux, The Caples, Kinsale Sharks, Lisbon Awards, The Mobius Awards, AME Awards, PHNX Awards, Young Guns, DandAD New Blood, Future Lions. Regional: Eurobest, Dubai Lynx, Effie Latam, El Ojo, Golden Drum, White Square, ADC*E, El Sol, Fiap, Kiaf, The Lories, Piaf, Red Apple. Local: Digital Communication Awards, Brazilian Creativ Club, ADC Germany. Effie Germany.
+ Among Others


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