Olá, I am Lp Gatti. World Cup edition.

With over 20 years of experience in communications, I began my career in Rio de Janeiro as an Art Director and have since evolved through roles at major advertising agencies across global markets, developing and leading projects for local, regional, and international brands.

Throughout my journey, I have lived and worked in São Paulo, Dubai, Berlin, Stuttgart, and Budapest, gaining a global perspective on branding, creativity, and communication strategy.

Beyond agency life, I have spent the past decade teaching at Miami Ad School, where I contributed to educational development at Miami Ad School LATAM and helped shape the next generation of creative talent.

My work is focused on the intersection of creative strategy, marketing systems, and business growth, with a strong specialization in sports marketing, fan engagement, and commercial development.

I hold a bachelor’s degree in Advertising and Marketing, complemented by a postgraduate qualification in Digital Design.
Additionally, I furthered my specialization at the FC Barcelona Innovation Hub, focusing on sports marketing, digital communication, sponsorship strategy, and PR.

Get in touch

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Get in touch →

// Work Experience:

// My projects have been featured in agency portfolios, helping to drive new business and client engagement:

https://publicis.com.br/cases/alem-dos-aros

// Main Clients:

// Highlights from my journey, created alongside people I’ve had the pleasure of working with:

[ click below to read the full article ]

» Most-Awarded Art Directors - 2022: The Drum World Rankings

» Most-Awarded Art Directors - 2021: The Drum World Rankings

» Luezers Archive: 2nd Most awarded Art Director - Global 2019

» Creativepool: Top 25 Influential & Inspiring Creative Directors - 2021

» Most-Awarded Campaigns - Terms Against Bullying: The Drum World Rankings

» 2nd most awarded campaign in Europe: Ad Forum Business Report 2022

» 5th most awarded automotive campaign globally: Ad Forum Business Report 2022

» Most-Awarded Campaigns - The Bigger Crash: The Drum’s World Creative Rankings

// Jury Experience:

North America
» The One Show - Portfolio Competition: 2020
» New York Festivals: 2025 ´24 ´22 ´20 ´19 ´17
» Webby Awards: 2026 ´25 ´24 ´23
» Communication Arts: 2022
» IADAS: 2025 ´17
» Mobius Awards: 2019 ´18
» The Side Show: 2021

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Latin America
» El Ojo - Nuevos Talentos: 2020
» Ampro Globes Awards: 2024 '21
» APP Campinas: 2020
» WINA Festival: 2020

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Europe
» D&AD: 2025 ´24
» D&AD New Blood: President ‘21
» D&AD Ones to Watch: 2021
» Eurobest: 2024
» Cannes Young Lions United Kingdom: 2026
» Cannes Young Lions Magyarország: 2026 ‘25
» Cresta Awards: 2025
» Shots Awards: 2025
» The Lovie Awards: 2025 ´24
» Red Apple Awards: President ‘25
» White Square: 2024, President ‘22
» Creativepool: 2022
» Lumm Awards: 2025
» Lisbon Awards: 2021 ´20 ´19 ´18
» Kyiv International Awards: 2020
» Golden Award Montreux: 2020
» Adforum PHNX - 2022 (Grand Prix Jury)

Middle East & Africa
» Cannes Young Lions Middle East: 2017

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Asia
» Cannes Young Lions Caucasus & Central Asia: 2025
» Mad Stars: 2026 ´22 ´21 ´19 ´18 ´17
» TAF!: Jury President ‘25
» One Eyeland Awards: 2020

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Oceania
» Best ads on TV: 2025 ´22 ´20 ´19 ´18

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// International Speaker, Articles & Interviews:

[ click below to check out articles about ]

» D&AD - APAC Live Stream / Speaker
» D&AD - Become a Creative / Interview
» D&AD - Shift Germany / Reviewer
» D&AD - Shift Brazil / Reviewer
» London International Awards - LIAisons / 2022
» London International Awards - LIAisons / 2021
» The One Club - Portfolio Night / Reviewer
» White Square - Skip Ad / Speaker
» White Square - Inspiration is Everywhere
» Red Apple - Is missing “Sazón” / Interview

» LBB - 5 minutes with Luis paulo Gatti / Interview
» LBB - Bestads Six of the Best Reviewed / Interview
» Epica Awards - Breaking the Mold / Interview
» Lürzer's Archive - Magazine / Interview
» Lürzer's Archive - Who is Who / interview
» Campaign Brief - Best of the Week / Interview
» Campaign Magazine / Interview
» Ad Stars - The Bigger Partnership / Speaker
» Reklam Tortenet - Creative Close-up / Interview

» Red Apple - Local или global? / Speaker
» AdForum - We learn more by teaching / Interview
» AdForum PHNX - Interview
» Kaktus Awards Serbia - Press Start / Speaker
» Marketing mreža magazine / Interview
» ACMA - МЕЖДУНАРОДНЫЙ ФОРУМ / Speaker
» ACMA - From Problems to Opportunities / speaker
» Tomilli - Latino Power / Interview
» Tomilli - Brands Have a Purpose / Interview

// I believe strong relationships with clients, colleagues, and production teams are key to delivering excellence in every project:

“ With Gatti, work feels like play but delivers like business. He’s a creative force with integrity, turning sportainment into a stage where brands shine and people rally. Clients are charmed, teams are fired up, and the results speak loud: image elevated, business moved forward. Always a privilege to partner with him. “
— Fernando Octávio da Silva Martins II | Sports Content & Digital Strategy Lead @ Sportv

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“ Working with Gatti was a completely different experience from what I usually experienced when creating sponsored content. He transformed a process that is normally rigid into something light and authentic, from the inside out. That made all the difference, making my contribution not only more effective in the final outcome but also far more enjoyable and fun to execute. “
— Guilherme Adorno ‘Pai Troll’ | Gamer & Streamer | Youtube & Twitch

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“ Generations have learned how to develop ideas in Gatti's classes. Over the past 10 years, his students have won every major student competition. He developed a teaching method that became a global reference for Miami Ad School around the world, reflecting his unwavering dedication and support for students. Here's to another 10 years. “
— Paulo André Bione | Partner and Academic Director @ Miami Ad School

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“ Gatti is one of those rare creative minds who never settle for the obvious. His ideas consistently push boundaries and surprise everyone in the best way possible. He has an incredible instinct for finding fresh perspectives, turning even the simplest brief into something bold, unexpected, and full of heart. Working with him was a pleasure. “‍ ‍
— Rod Henriques | ECD - Benelux & Nordics @ DEPT | Ex ECD @ BBDO Germany

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// Recognitions:

Global: D&AD, Cannes Lions, The One Show, Clio Awards, London International Awards, Art Directors Club, The Andy Awards, Effie Awards, The New York Festivals, Epica Awards, Cresta Awards, Webby Awards, Lovie Awards, Communication Arts, Mad Stars, The Drum, The Golden Award of Montreux, The Caples, Kinsale Sharks, Lisbon Awards, The Mobius Awards, AME Awards, PHNX Awards, Young Guns, DandAD New Blood, Future Lions. Regional: Eurobest, Dubai Lynx, Effie Latam, El Ojo, Golden Drum, White Square, ADC*E, El Sol, Fiap, Kiaf, The Lories, Piaf, Red Apple. Local: Digital Communication Awards, Brazilian Creativ Club, ADC Germany. Effie Germany. + Among Others