Olá, I am Lp Gatti.

I’m the Executive Creative Director & Head of Entertainment at White Rabbit. In 2024, I led the launch of an in-game and sportainment hub aimed at audiences across South America and Europe.

With 20 years of experience in the communications field, my journey began in Rio de Janeiro as an Art Director and grew through roles at major advertising agencies around the world, working with local, regional, and global clients. Along the way, I’ve lived and worked in São Paulo, Dubai, Berlin, and Stuttgart, before finally settling in Budapest.

Beyond agency life, I’ve spent the past decade teaching and coordinating at Miami Ad School LATAM, helping shape the next generation of creative talent. I’m also continuing to expand my skill set through studies in Digital Marketing, Sponsorship, and Sports Communication at the FC Barcelona Innovation Hub.

Get in touch

→

Get in touch →

 

// Work Experience:

 
 

// My projects have been featured in agency portfolios, helping to drive new business and client engagement:

[ Click on the images to be redirected to the agencies’ portfolios ]

BBDO copy.jpg
https://publicis.com.br/cases/alem-dos-aros
JvM-1.jpg
JvM-2.jpg
WR.jpg
 

// Main Clients:

 
 

// Highlights from my journey, created alongside people I’ve had the pleasure of working with:

[ click below to read the full article ]

 

» Most-Awarded Art Directors - 2022: The Drum’s World Creative Rankings

» Most-Awarded Art Directors - 2021: The Drum’s World Creative Rankings

» Luezers Archive Magazine: 2nd Most awarded Art Director - Global 2019

» Creativepool: Top 25 Influential & Inspiring Creative Directors - 2021

 

// Jury Experience:

 

North America
» The One Show - Portfolio Competition: 2020
» New York Festivals: 2025 ´24 ´22 ´20 ´19 ´17
» Webby Awards: 2026 ´25 ´24 ´23
» Communication Arts: 2022
» IADAS: 2025 ´17
» Mobius Awards: 2019 ´18
» The Side Show: 2021

/

Latin America
» El Ojo - Nuevos Talentos: 2020
» Ampro Globes Awards: 2024 '21
» APP Campinas: 2020
» WINA Festival: 2020

✖

Europe
» D&AD: 2025 ´24
» D&AD New Blood: President ‘21
» D&AD Ones to Watch: 2021
» Eurobest: 2024
» Cannes Young Lions Magyarország: 2025
» Cresta Awards: 2025
» Shots Awards: 2025
» The Lovie Awards: 2025 ´24
» Red Apple Awards: President ‘25
» White Square: 2024, President ‘22
» Creativepool: 2022
» Lumm Awards: 2025
» Lisbon Awards: 2021 ´20 ´19 ´18
» Kyiv International Awards: 2020
» Golden Award Montreux: 2020
» Adforum PHNX - 2022 (Grand Prix Jury)

Middle East & Africa
» Cannes Young Lions Middle East: 2017

/

Asia
» Cannes Young Lions Caucasus & Central Asia: 2025
» Mad Stars: 2026 ´22 ´21 ´19 ´18 ´17
» TAF!: Jury President ‘25
» One Eyeland Awards: 2020

/

Oceania
» Best ads on TV: 2025 ´22 ´20 ´19 ´18



✖

 

// International Speaker, Articles & Interviews:

[ click below to check out articles about ]

 
 

// I believe strong relationships with clients, colleagues, and production teams are key to delivering excellence in every project:

 
 


“ With Gatti, work feels like play but delivers like business. He’s a creative force with integrity, turning sportainment into a stage where brands shine and people rally. Clients are charmed, teams are fired up, and the results speak loud: image elevated, business moved forward. Always a privilege to partner with him. “
— Fernando Octávio da Silva Martins II | Sports Content & Digital Strategy Lead @ Sportv

✺ ✺ ✺

“ Working with Gatti was a completely different experience from what I usually experienced when creating sponsored content. He transformed a process that is normally rigid into something light and authentic, from the inside out. That made all the difference, making my contribution not only more effective in the final outcome but also far more enjoyable and fun to execute. “
— Guilherme Adorno ‘Pai Troll’ | Gamer & Streamer | Youtube & Twitch

✺ ✺ ✺

“ Generations have learned how to develop ideas in Gatti's classes. Over the past 10 years, his students have won every major student competition. He developed a teaching method that became a global reference for Miami Ad School around the world, reflecting his unwavering dedication and support for students. Here's to another 10 years. “
— Paulo André Bione | Partner and Academic Director @ Miami Ad School

✺ ✺ ✺

“ Gatti is one of those rare creative minds who never settle for the obvious. His ideas consistently push boundaries and surprise everyone in the best way possible. He has an incredible instinct for finding fresh perspectives, turning even the simplest brief into something bold, unexpected, and full of heart. Working with him was a pleasure. “
— Rod Henriques | ECD - Benelux & Nordics @ DEPT | Ex ECD @ BBDO Germany

✺ ✺ ✺

 
 

// Recognitions:

Global: D&AD, Cannes Lions, The One Show, Clio Awards, London International Awards, Art Directors Club, The Andy Awards, Effie Awards, The New York Festivals, Epica Awards, Cresta Awards, Webby Awards, Lovie Awards, Communication Arts, Mad Stars, The Drum, The Golden Award of Montreux, The Caples, Kinsale Sharks, Lisbon Awards, The Mobius Awards, AME Awards, PHNX Awards, Young Guns, DandAD New Blood, Future Lions. Regional: Eurobest, Dubai Lynx, Effie Latam, El Ojo, Golden Drum, White Square, ADC*E, El Sol, Fiap, Kiaf, The Lories, Piaf, Red Apple. Local: Digital Communication Awards, Brazilian Creativ Club, ADC Germany. Effie Germany. + Among Others

 
 

[ click below to revisit some projects or discover others that aren’t featured in my portfolio by visiting the festival pages ]

 

Obrigado pela visita!
Now it’s time to have some fun. How about playing a mini game?
To play, click and hold on the player, aim your shot, then release to kick.

If you beat the goalkeeper in 5 attempts, take a screenshot and I’ll buy you a coffee at our meeting. But no “7–1” jokes, ok?
P.S.: I built this game myself with the help of AI, and it took a ton of work. So please give it a try.