While the launch of the PS5 was dominating all forms of media, organ donation had experienced a significant drop due to the ongoing COVID-19 pandemic crisis.
We decided to leverage the launch of this new console as a platform to address a problem that affects so many lives. Alongside the PlayStation 5, 'Demon's Souls' was announced as a new release, and it is one of the most popular games of all time.
This game contained a specific item that could be used to effectively address this topic: the Stone of Ephemeral Eyes.
For the first time, a player versus player game encouraged its gamers to save lives.
As it was a campaign for an NGO, it needed to be low-cost yet interesting so that the media, other influencers, and gamers could naturally share about it.
Be a member: https://saveoneperson.org
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Part of the BBDO Portfolio: 2020 to present
https://bbdo.de/project/angels-souls
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Main Recognations
Cannes Lions
The One Show
Communication Arts
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