Would you give up your lifelong dream to save lives?
The Brazilian Olympic rowing team did.
Our brief for the Olympics was to showcase the sporting values that Sporttv and Decathlon stand for, and the story of these athletes embodies those values like nothing else.
Sportv aims to position itself as more than just a broadcaster of competitions. The channel wants to reveal the human stories behind every athlete: their sacrifices, struggles, and triumphs. It offers an intimate look into the world of sport for everyone who feels its heartbeat.
Decathlon believes that sport is about more than winning a competition. It’s about the lessons it teaches, the character it builds, and the values it inspires. Supporting these athletes isn’t just sponsorship, it’s taking a stand for something bigger than the game itself.
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Part of the Publicis Portfolio: 2024 to present
https://publicis.com.br/cases/alem-dos-aros
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Main Recognations
Cannes Lions
Effie Latam
Clio Awards
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