Beyond the Rings

Would you give up your lifelong dream to save lives?
The Brazilian Olympic rowing team did.

To promote the Paris Olympic Games, we told their story in a metaphorical way — as both a powerful tribute and a reminder that Sportv is more than just a sports broadcaster.

Later, we announced a partnership with Decathlon, which provided all the equipment that the athletes themselves had lost in the floods and committed to supporting them over the next four years until the next Olympics.