Even for someone whose job is to save lives, it is not an easy task to save seven lives at once. Becoming an organ donor is one way anyone can accomplish this remarkable feat.
Our campaign was responsible for the second-highest engagement ever for ABTO (Brazilian Association of Organ Transplant).
They continue using the images we created to activate and engage their social networks today, sharing them at different moments throughout the years.
A place where anyone can call, seek help, and say what they really think.
Be a member: https://site.abto.org.br/apoie/
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Main Recognations
Cannes Lions
Clio Awards
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