Fiat Brazil routinely conducts campaigns to promote safer traffic. This particular campaign was inspired by a true story.
A friend of mine was involved in a car crash and shared the details of the incident with me. He described how the cars collided perpendicularly, forming an 'L-shape.'
I drew inspiration from this conversation to address the briefing, which aims to raise awareness about the dangers of using a phone while driving.
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Main Recognations:
D&AD
Cannes Lions
The One Show
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