Fabene Restaurant chain wanted to promote its fast delivery in a fun way on social media, targeting video game fans. We conducted research to identify popular games in Brazil, and among them was Super Mario Maker 2, one of Nintendo's all-time biggest hits.
The campaign, with very low production costs, had a significantly positive impact on the audience by understanding gamers' behaviors and strategically incorporating elements from their gaming experience.
Part of the White Rabbit Portfolio: 2024 to present
»
Main Recognations
Cannes Lions
The One Show
»