Every year, Pantone announces its Color of the Year, influencing culture across design, fashion, art and countless creative industries.

But the chosen color deserved the world's attention for a very different reason.
More than 75% of the world's coral reefs had died, making the celebration ironic.

Based on ‘Splash of Pink’, an artwork by Thirza Schaap, we created the Keep Living Coral campaign, turning an environmental tragedy into a powerful visual statement.

The project captured the attention of the media and social platforms, bringing global awareness to one of the planet's most urgent environmental issues.