If you love football, you know how frustrating it is to find a link or place to watch a game when it's just a few minutes before it starts. But there's a simple solution: subscribe to an app that broadcasts the games of the league you're a fan of.
Premiere is one of the most popular apps in the world for watching football. We received a brief for a tactical campaign aimed at informing the audience about Premiere's partnership with Claro, the largest mobile phone operator in Brazil.
The great benefit is being able to watch the games on your phone, regardless of the brand of device the fan uses. Using this insight, we showcased the app working in real time at several Claro stores.
This campaign speaks directly to the audience who are passionate about the sport and don't want to miss a single moment of the matches.
Part of the White Rabbit Portfolio: 2024 to present
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