The brief was to highlight the partnership between Claro and Sportv, giving Claro customers the possibility to watch Brazilian Championship matches live on their smartphones.

The service was highly relevant and genuinely useful.
That’s why, instead of simply talking about the benefit, we decided to demonstrate it.

Every smartphone on display in Claro stores streamed live matches, turning the retail space into a live football experience.
The idea solved a real problem for fans who often found themselves away from a TV when the match kicked off.

With this partnership, every customer could carry the championship in their pocket and never miss a moment, wherever they were.