While we often see numerous campaigns against bullying, I have always wondered whether simply asking someone not to engage in such abuse is enough to stop them. This project serves as a tool to help those who feel trapped in such a heart-wrenching situation.
We found a paragraph in the contracts of the main internet providers regarding breach of contract in cases of improper or criminal use of the internet service. We used this paragraph to emphasize that bullying is a criminal act and must be met with real consequences.
Developing the code was a significant challenge, as it is based on existing anti-spam technology. The project has sparked a debate about more effective methods of protecting people on the internet.
»
Part of White Rabbit Portfolio: 2019 - Present
Global Ranking Report
Most-awarded Campaigns in 2021
»
Main Recognations
Andy Awards
The One Show
London International Awards
ADC Global Annual Awards 100th
Clio Awards
Webby Awards
Communication Arts
»