Hyundai is committed to combating climate change and the brand has launched numerous campaigns worldwide to promote its efforts, covering everything from products to production.
The inspiration for this work came after I read several articles discussing the increasing frequency and intensity of hurricanes. Hurricanes, typhoons, and cyclones are phenomena linked to wind speed and are often given human names. This could symbolize a real car accident, which led to the insight that forms the foundation of the campaign.
The campaign gave Hyundai a new identity in its communication about carbon neutrality, and the brand continues to explore this in its global messaging.
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Part of the Jung Von Matt Portfolio: 2022 - Present
https://www.jvm.com/work/hyundai-the-bigger-crash/
Business Creative Report
2nd Most Awarded Campaign in Europe - 2022
5th Most Awarded Automotive Campaign | Global - 2022
Global Ranking Report
Most-Awarded Campaigns in 2022
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Main Recognations
D&AD
Cannes Lions
The One Show
ADC Global Annual Awards 101st
London International Awards
Communication Arts
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