Our challenge was to launch the Renault Sandero Stepway Rip Curl to the surf community and nature enthusiasts who embrace this lifestyle.
Initially, the client envisioned a traditional TVC. However, we recognized that the target audience was highly engaged with a popular Brazilian channel called "Canal Off," which features the lifestyles of various athletes, including surfers.
As a result, we proposed shifting from a conventional TVC to a web series. This change turned out to be a huge success.
We partnered with several sports celebrities to showcase how the Stepway Rip Curl could help people discover and explore new adventures.
The campaign not only boosted sales but also significantly enhanced Renault's social media presence in Brazil.
Each episode had a theme and highlighted the car traveling along the Brazilian coastline.
I love surfing, and even if you live near a beach with good conditions for the sport, it’s an incredible experience to have the opportunity to hit the road and discover new places, always accompanied by this fascinating sport.
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