Super Mario Maker is one of Nintendo's most successful games of all time, and one of the most popular ways to play the game is by challenging friends to beat your speedrun time.

Fabene, a restaurant known for its exceptionally fast delivery service, saw an opportunity to connect with an audience that enjoys gaming while ordering food online.

Playing the role of a gamer, the brand launched a challenge: Could anyone beat their delivery speed?

I personally designed and built the custom level using the game's own level editor.

The official record was then set in partnership with a professional speedrunner.

Once the benchmark was established, the challenge was launched to some of Brazil's most influential gaming streamers.

The community embraced the idea, and the challenge eventually reached an international influencer, expanding its reach beyond Brazil.