As soon as we received the brief, our first question was what Sportv would consider a successful campaign.

For the client, success meant convincing competing broadcasters to feature the idea during their own football coverage. It was a bold ambition, especially with a limited budget.

Rather than relying on paid media, we created a teaser designed to spark curiosity and become newsworthy enough for other sports channels to broadcast organically.

The idea exceeded expectations, earning nationwide exposure and eventually becoming part of the permanent collection of the Brazilian Football Museum.