Keep Living Coral


A choice that doesn’t reflect their reality in the ocean.

Pantone’s Color of the Year is selected annually to reflect current cultural moods and trends. It influences fashion, design, and lifestyle, serving as a symbol of the year’s spirit and aesthetic direction. When Living Coral was chosen, we saw an opportunity to highlight real-world situations affecting it in nature.

(click on the image below to see the full article on WWF’s global website)

Main Recognitions: D&AD, Clio Awards, Art Directors Club 98th.


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