While the launch of the PS5 was dominating all forms of media, organ donation had experienced a significant drop due to the ongoing COVID-19 pandemic crisis.
We decided to leverage the launch of this new console as a platform to address a problem that affects so many lives. Alongside the PlayStation 5, 'Demon's Souls' was announced as a new release, and it is one of the most popular games of all time.
This game contained a specific item that could be used to effectively address this topic: the Stone of Ephemeral Eyes.
For the first time, a player versus player game encouraged its gamers to save lives.
As it was a campaign for an NGO, it needed to be low-cost yet interesting so that the media, other influencers, and gamers could naturally share about it.
Be a member: https://saveoneperson.org
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Part of the BBDO Portfolio: 2020 to present
https://bbdo.de/project/angels-souls
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Main Recognations
Cannes Lions
The One Show
Communication Arts
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Fabene Restaurant chain wanted to promote its fast delivery in a fun way on social media, targeting video game fans. We conducted research to identify popular games in Brazil, and among them was Super Mario Maker 2, one of Nintendo's all-time biggest hits.
The campaign, with very low production costs, had a significantly positive impact on the audience by understanding gamers' behaviors and strategically incorporating elements from their gaming experience.
Part of the White Rabbit Portfolio: 2024 to present
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Main Recognations
Cannes Lions
The One Show
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Would you give up your lifelong dream to save lives?
The Brazilian Olympic rowing team did.
To promote the Paris Olympic Games, we told their story in a metaphorical way — as both a powerful tribute and a reminder that Sportv is more than just a sports broadcaster.
Later, we announced a partnership with Decathlon, which provided all the equipment that the athletes themselves had lost in the floods and committed to supporting them over the next four years until the next Olympics.
Part of the White Rabbit Portfolio: 2024 to present
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Main Recognations
Cannes Lions
Effie Latam
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At the age of 17, Pelé won Brazil's first World Cup.
Not only that, but he was the star player in the tournament of one of the most popular sports on the planet.
This helped place Brazil in the global spotlight.
He became the most iconic figure in the sport. To this day, he is the only player to have won three World Cups.
When he passed away in 2022, we decided to immortalize "the King" by turning his name into an adjective and officially including it in the dictionary forever. This is a popular practice in Brazil—calling someone "Pelé" when they are the best at something.
Now, we have made it official, making him the first athlete to have his name included in a dictionary.
A fun fact: Did you know that the number 10 shirt became the most important on any team after Pelé, and that before him, numbers were chosen randomly?
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Main Recognations
The One Show
Clio Awards
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Misinformation causes significant problems around the world, and verifying information is the best weapon to fight against the post-truth era.
We sponsored two streamers to conduct a live discussion about fake news during the year's biggest game launch. Using a tool in the game that would be use to players help each other but is often used by some people to deliberately cause misinformation.
The BBJ is one of the most famous newspapers in Hungary. Despite the newspaper having covered various topics related to the gaming universe before, it was the first time it ran a campaign using this topic.
Part of the White Rabbit Portfolio: 2023 to present
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Main Recognations
ADC Global Annual Awards 102th
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Our challenge was to launch the Renault Sandero Stepway Rip Curl to the surf community and nature enthusiasts who embrace this lifestyle.
Initially, the client envisioned a traditional TVC. However, we recognized that the target audience was highly engaged with a popular Brazilian channel called "Canal Off," which features the lifestyles of various athletes, including surfers.
As a result, we proposed shifting from a conventional TVC to a web series. This change turned out to be a huge success.
We partnered with several sports celebrities to showcase how the Stepway Rip Curl could help people discover and explore new adventures.
The campaign not only boosted sales but also significantly enhanced Renault's social media presence in Brazil.
Each episode had a theme and highlighted the car traveling along the Brazilian coastline.
I love surfing, and even if you live near a beach with good conditions for the sport, it’s an incredible experience to have the opportunity to hit the road and discover new places, always accompanied by this fascinating sport.
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I grew up near Maracanã Stadium in Rio de Janeiro. Like most Brazilians, I follow the major national leagues, especially our Serie A, known as the "Brasileirão."
One thing I've always found interesting is the fans who attend matches in costumes. It's a global phenomenon, but in Brazil, it's so popular that it even becomes a topic in sports news, turning many of these fans into real celebrities.
So, when we received the brief to talk about the environment, we knew right away that featuring an unusual fan would be something even competing channels would cover.
The client told us they would consider the campaign a success if the media competition (other sports channels) talked about the fan and shared the message. We achieved this goal within the first game, reaching over 2 million people in just the first two hours after the campaign launched.
Part of the White Rabbit Portfolio: 2024 to present
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If you love football, you know how frustrating it is to find a link or place to watch a game when it's just a few minutes before it starts. But there's a simple solution: subscribe to an app that broadcasts the games of the league you're a fan of.
Premiere is one of the most popular apps in the world for watching football. We received a brief for a tactical campaign aimed at informing the audience about Premiere's partnership with Claro, the largest mobile phone operator in Brazil.
The great benefit is being able to watch the games on your phone, regardless of the brand of device the fan uses. Using this insight, we showcased the app working in real time at several Claro stores.
This campaign speaks directly to the audience who are passionate about the sport and don't want to miss a single moment of the matches.
Part of the White Rabbit Portfolio: 2024 to present
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