The PlayStation 5 launch overshadowed
a major health crisis.

During the coronavirus pandemic, many causes were pushed to the background, including organ donation, which dropped by 26%. To raise awareness of this issue, we leveraged one of the most popular games of the year, Dark Souls Remake, by using an in-game item in an unexpected way.

Main Recognitions: Cannes Lions, The One Show.


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Nobody Delivers Faster

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Pelé in the Dictionary