Football is a passion passed down through generations. Many fans never even choose their teams; they are family and cultural inheritances that shape lives and worldviews.

Inspired by the cultivation of date palms, where one generation plants for the next to harvest, the insight for SporTV's Doe Gols campaign was born.

Because football is so deeply rooted in the Brazilian nature, we brought the roots of the faveleira into the film, an endemic Brazilian tree that gave rise to the term "favela".

For the key visuals, we explored typical national flora, highlighting elements such as bananas, guaraná, sweet potatoes, collard greens, and the faveleira itself.