Fabene Restaurant chain wanted to promote its fast delivery in a fun way on social media, targeting video game fans. We conducted research to identify popular games in Brazil, and among them was Super Mario Maker 2, one of Nintendo's all-time biggest hits.
The campaign, with very low production costs, had a significantly positive impact on the audience by understanding gamers' behaviors and strategically incorporating elements from their gaming experience.
Part of the White Rabbit Portfolio: 2024 to present
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Main Recognations
Cannes Lions
The One Show
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While the launch of the PS5 was dominating all forms of media, organ donation had experienced a significant drop due to the ongoing COVID-19 pandemic crisis.
We decided to leverage the launch of this new console as a platform to address a problem that affects so many lives. Alongside the PlayStation 5, 'Demon's Souls' was announced as a new release, and it is one of the most popular games of all time.
This game contained a specific item that could be used to effectively address this topic: the Stone of Ephemeral Eyes.
For the first time, a player versus player game encouraged its gamers to save lives.
As it was a campaign for an NGO, it needed to be low-cost yet interesting so that the media, other influencers, and gamers could naturally share about it.
Be a member: https://saveoneperson.org
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Part of the BBDO Portfolio: 2020 to present
https://bbdo.de/project/angels-souls
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Main Recognations
Cannes Lions
The One Show
Communication Arts
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Misinformation causes significant problems around the world, and verifying information is the best weapon to fight against the post-truth era.
We sponsored two streamers to conduct a live discussion about fake news during the year's biggest game launch. Using a tool in the game that would be use to players help each other but is often used by some people to deliberately cause misinformation.
The BBJ is one of the most famous newspapers in Hungary. Despite the newspaper having covered various topics related to the gaming universe before, it was the first time it ran a campaign using this topic.
Part of the White Rabbit Portfolio: 2023 to present
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Main Recognations
ADC Global Annual Awards 102th
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