Would you give up your lifelong dream to save lives?
The Brazilian Olympic rowing team did.

To promote the Paris Olympic Games, we told their story in a metaphorical way — as both a powerful tribute and a reminder that Sportv is more than just a sports broadcaster.

Later, we announced a partnership with Decathlon, which provided all the equipment that the athletes themselves had lost in the floods and committed to supporting them over the next four years until the next Olympics.

Part of the White Rabbit Portfolio: 2024 to present

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Main Recognations
Cannes Lions
Effie Latam

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At the age of 17, Pelé won Brazil's first World Cup.
Not only that, but he was the star player in the tournament of one of the most popular sports on the planet.
This helped place Brazil in the global spotlight.

He became the most iconic figure in the sport. To this day, he is the only player to have won three World Cups.

When he passed away in 2022, we decided to immortalize "the King" by turning his name into an adjective and officially including it in the dictionary forever. This is a popular practice in Brazil—calling someone "Pelé" when they are the best at something.

Now, we have made it official, making him the first athlete to have his name included in a dictionary.

A fun fact: Did you know that the number 10 shirt became the most important on any team after Pelé, and that before him, numbers were chosen randomly?

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Main Recognations
The One Show
Clio Awards

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I grew up near Maracanã Stadium in Rio de Janeiro. Like most Brazilians, I follow the major national leagues, especially our Serie A, known as the "Brasileirão."

One thing I've always found interesting is the fans who attend matches in costumes. It's a global phenomenon, but in Brazil, it's so popular that it even becomes a topic in sports news, turning many of these fans into real celebrities.

So, when we received the brief to talk about the environment, we knew right away that featuring an unusual fan would be something even competing channels would cover.

The client told us they would consider the campaign a success if the media competition (other sports channels) talked about the fan and shared the message. We achieved this goal within the first game, reaching over 2 million people in just the first two hours after the campaign launched.

Part of the White Rabbit Portfolio: 2024 to present

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Our challenge was to launch the Renault Sandero Stepway Rip Curl to the surf community and nature enthusiasts who embrace this lifestyle.

Initially, the client envisioned a traditional TVC. However, we recognized that the target audience was highly engaged with a popular Brazilian channel called "Canal Off," which features the lifestyles of various athletes, including surfers.

As a result, we proposed shifting from a conventional TVC to a web series. This change turned out to be a huge success.

We partnered with several sports celebrities to showcase how the Stepway Rip Curl could help people discover and explore new adventures.

The campaign not only boosted sales but also significantly enhanced Renault's social media presence in Brazil.

Each episode had a theme and highlighted the car traveling along the Brazilian coastline.

I love surfing, and even if you live near a beach with good conditions for the sport, it’s an incredible experience to have the opportunity to hit the road and discover new places, always accompanied by this fascinating sport.

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If you love football, you know how frustrating it is to find a link or place to watch a game when it's just a few minutes before it starts. But there's a simple solution: subscribe to an app that broadcasts the games of the league you're a fan of.

Premiere is one of the most popular apps in the world for watching football. We received a brief for a tactical campaign aimed at informing the audience about Premiere's partnership with Claro, the largest mobile phone operator in Brazil.

The great benefit is being able to watch the games on your phone, regardless of the brand of device the fan uses. Using this insight, we showcased the app working in real time at several Claro stores.

This campaign speaks directly to the audience who are passionate about the sport and don't want to miss a single moment of the matches.

Part of the White Rabbit Portfolio: 2024 to present

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