Hyundai is committed to combating climate change and the brand has launched numerous campaigns worldwide to promote its efforts, covering everything from products to production.
The inspiration for this work came after I read several articles discussing the increasing frequency and intensity of hurricanes. Hurricanes, typhoons, and cyclones are phenomena linked to wind speed and are often given human names. This could symbolize a real car accident, which led to the insight that forms the foundation of the campaign.
The campaign gave Hyundai a new identity in its communication about carbon neutrality, and the brand continues to explore this in its global messaging.
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Part of the Jung Von Matt Portfolio: 2022 - Present
https://www.jvm.com/work/hyundai-the-bigger-crash/
Business Creative Report
2nd Most Awarded Campaign in Europe - 2022
5th Most Awarded Automotive Campaign | Global - 2022
Global Ranking Report
Most-Awarded Campaigns in 2022
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Main Recognations
D&AD
Cannes Lions
The One Show
ADC Global Annual Awards 101st
London International Awards
Communication Arts
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This is the second phase of Hyundai's communication on carbon neutrality.
Vehicles, including those we drive daily, are equipped with advanced safety technologies designed to enhance our driving experience, making it smoother and safer. Hyundai is at the forefront of integrating technology into car production, ensuring that safety and innovation go hand in hand.
However, it’s important to recognize that, despite the advanced safety features in today’s automobiles, none can protect us from the impacts of climate change. The only true defense against these increasingly frequent and severe events is a commitment to carbon neutrality.
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Main Recognations
D&AD
Cannes Lions
Communication Arts
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While we often see numerous campaigns against bullying, I have always wondered whether simply asking someone not to engage in such abuse is enough to stop them. This project serves as a tool to help those who feel trapped in such a heart-wrenching situation.
We found a paragraph in the contracts of the main internet providers regarding breach of contract in cases of improper or criminal use of the internet service. We used this paragraph to emphasize that bullying is a criminal act and must be met with real consequences.
Developing the code was a significant challenge, as it is based on existing anti-spam technology. The project has sparked a debate about more effective methods of protecting people on the internet.
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Part of White Rabbit Portfolio: 2019 - Present
Global Ranking Report
Most-awarded Campaigns in 2021
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Main Recognations
Andy Awards
The One Show
London International Awards
ADC Global Annual Awards 100th
Clio Awards
Webby Awards
Communication Arts
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This was a pitch-winning campaign we created to launch the Renault Duster in the Latin American market.
In South America, the Renault Duster had long been seen primarily as a family car. However, the client wanted to reposition it as an off-road vehicle.
To change this perception, our strategy was to leverage the hype around the launch of Mad Max: Fury Road, which happened to coincide with our campaign. At that moment, everyone was talking about the new movie, including our target audience.
We drew inspiration from the trailer and previous Mad Max movies and created a battle between two cars, incorporating as many elements as possible from the franchise into our art direction.
Our commercial quickly became a trending topic and was one of the most memorable advertisements of the year in Brazil.
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Fiat Brazil routinely conducts campaigns to promote safer traffic. This particular campaign was inspired by a true story.
A friend of mine was involved in a car crash and shared the details of the incident with me. He described how the cars collided perpendicularly, forming an 'L-shape.'
I drew inspiration from this conversation to address the briefing, which aims to raise awareness about the dangers of using a phone while driving.
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Main Recognations:
D&AD
Cannes Lions
The One Show
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Patents can be challenging to understand, but for a company like IBM, which has been a leader in patents for several years, it’s a reason to celebrate.
When we were invited to transform patents into works of art, we saw it as an opportunity to create something aesthetic, appealing, and accessible to everyone.
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Main Recognations
Cannes Lions
The One Show
Clio Awards
London International Awards
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National Geographic is a brand I admire and a source of inspiration for me. The brand has launched a global concept called "Planet or Plastic?" and invited several agencies in the Middle East to pitch ideas for adapting and creating unique communication in the United Arab Emirates.
From the outset, it was evident that the message needed to resonate with the local audience. In Dubai, over 80% of the population consists of expatriates. Additionally, plastic pollution wasn't as prominent a topic in that region. However, we realised that among the top 10 nationalities residing in Dubai, seven came from countries with high pollution rates.
The campaign should run for an entire year. Consequently, we decided to collaborate with 12 artists on the project. The campaign achieved tremendous success, garnering headlines in Dubai and across the Middle East and Africa, and was featured in the region's largest newspapers. Calendars were distributed to the channel's advertisers as a way of drawing attention to NatGeo's positioning.
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Main Recognations
ADC Global Annual Awards 99th
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Pantone's 2019 Color of the Year was 'Living Coral,' and we quickly realised that something was amiss with this choice. At that time, 75% of coral reefs worldwide were under threat, gradually losing their vitality and color.
The campaign started at WWF Europe and had such a positive response on social media that it later was published as a WWF Global site and social networks.
Donate: https://wwf.hu/en/donate/
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Part of White Rabbit Portfolio: 2019 - Present
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Main Recognations
D&AD
ADC Global Annual Awards 98th
Clio Awards
Communication Arts
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Even for someone whose job is to save lives, it is not an easy task to save seven lives at once. Becoming an organ donor is one way anyone can accomplish this remarkable feat.
Our campaign was responsible for the second-highest engagement ever for ABTO (Brazilian Association of Organ Transplant).
They continue using the images we created to activate and engage their social networks today, sharing them at different moments throughout the years.
A place where anyone can call, seek help, and say what they really think.
Be a member: https://site.abto.org.br/apoie/
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Main Recognations
Cannes Lions
Clio Awards
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Everybody knows how social networks impact people's lives, especially those who suffer from depression.
At one point, Facebook posted a question to encourage users to share their feelings by answering, 'How are you feeling?'
However, people seldom share their true feelings online; it's often about appearances. This stands in stark contrast to what CVV advocates.
Donate: https://cvv.org.br/doacoes-e-parcerias/
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Main Recognations
D&AD
London International Awards
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Our objective was to promote the park assist feature in the New Fiat 500 launch. When we received the briefing, I remembered a true story involving a relative of mine. Shortly after Christmas, he accidentally damaged the rear bumper of his car, and he faced financial difficulties to repair it.
For our visual series, the cost of the bumper repair influenced the selection of situations depicted in the campaign—each of them represents products that, on average, cost about the same as repairing a car bumper.
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Main Recognations
The One Show
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